2008 Kia Optima [ 2007 ]

#14

in Affordable Midsize Cars

Based on analysis of 28 Optima reviews and test drives.

MSRP: $16,355 - $20,500
Invoice: $15,435 - $18,985
MPG: 21 City / 31 Hwy
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U.S.News Scores
Overall:8.3
Performance:7.8
Exterior:6.9
Interior:7.6
Safety:9.8
Reliability:6.0
Pros
  • Good fuel economy for its class
  • Lower sticker price than most midsize sedan competitors
  • Lengthy basic and powertrain warranties
  • Spacious interior and cargo capacity
Cons
  • Base engine generates below average performance on the highway
  • Many important safety features are not available as standard equipment
  • Some reviewers find braking and steering sub-par

Kia Optima - What the Auto Press Says

The 2008 Kia Optima ranks 14 out of 25 Affordable Midsize Cars. This ranking is based on our analysis of 28 published reviews and test drives of the Kia Optima, and our analysis of reliability and safety data.

The Optima delivers a spacious and affordable ride, but can't match the reliability and solid performance of some of its competitors.

The 2008 Kia Optima is a solid choice in the midsize sedan segment, thanks to its newly standard features (including safety equipment), redesigned exterior, quality feel and enjoyable ride. However, the Optima is considered average in a class that includes competitors that offer more of everything.

The Optima is available in two trims: the base LX and the EX. Both trims are available with either a standard four-cylinder engine or an optional V6. There are very few changes for the 2008 model, but they include a standard auxiliary input jack and updated gauges. If you're in the market for an affordable midsize sedan, also consider the Honda Accord or the Toyota Camry.

  • "Its appearance, albeit conservative, now borders on stylish rather than bland, and its quality and performance are nearly on par with that of the Japanese competition." -- Motor Trend
  • "Optima is a welcome alternative to the trendiness that has infested the midsize family sedan marketplace." -- The Auto Channel
  • "While I'm not convinced that Kia's manufacturing quality is quite up to the level of the company's parent, South Korean automaker Hyundai, the Optima's overall execution is so good that it comes across as a vehicle worth a lot more than its price." -- Fort Worth Star-Telegram
  • "The good news is that there isn't much to criticize with the Optima. The bad news is that there is equally little to outwardly praise." -- About.com
  • "Its strong suits are comfort, lots of standard features, and steadily improving quality. However, there is nothing in its persona to tempt enthusiasts." -- Car and Driver

Optima Performance - 7.8 (Good)

The 2008 Kia Optima performs well, especially given its affordable price. Motor Trend says the Optima "does provide a pleasurable driving experience." But weak highway acceleration is a frequent reviewer complaint. Continue with our full Performance Review for more of the good and the bad of the Optima's performance. continue

Optima Exterior - 6.9 (Mediocre)

The Optima's exterior isn't likely to draw a crowd. The Fort Worth Star-Telegram says the sedan "has a more-interesting exterior than that of its rather boring predecessor, but styling still isn't quite cutting-edge like you get with, say, a Nissan Altima. But cutting-edge styling isn't Toyota or Honda's strength, either." Check out the Kia Optima Photo Gallery to draw your own impressions, or continue with our full Exterior Review for more reviewer descriptions. continue

Optima Interior - 7.6 (Good)

The 2008 Optima's five-seat interior is well-received for comfort and style. Car and Driver writes, "Stuffed with people, the Kia proved spacious and well planned." Check out our Kia Optima Photo Gallery to see the roomy interior up close, or continue with our full Interior Review to learn more about the Optima's standard and optional features. continue

Optima Safety - 9.8 (Excellent)

The 2008 Kia Optima features plenty of standard crash protection equipment, including air bags all around. Somewhat lacking in accident avoidance features, the Optima does receive excellent scores in government crash tests. Our full Safety Review gives more information on the Optima's safety scores and features. continue

Optima Reliability - 6.0 (Mediocre)

The 2008 Kia Optima reliability score shown is the Predicted Reliability rating provided by J.D. Power and Associates. This score is based on trending the past three years of historical initial quality and dependability data from J.D. Power's automotive studies, specifically the Vehicle Dependability Study (VDS) and the Initial Quality Study (IQS). Buyers can take solace in the Kia Optima's impressive basic warranty, which is good for five years or 60,000 miles.  Click on our full Reliability Review for details on Kia's lengthy powertrain warranty. continue

Review Last Updated: 5/2/08