BMW 7-Series Interior
Test drivers say that the 2013 BMW 7-Series features an interior that’s built with premium materials, which include soft leather and attractive wood trim. However, they also note that some rival cars, such as the Audi A8 and Jaguar XJ, feel just a bit more exclusive on the inside.
- "We've not seen the lower-end 7-Series models, but the B7 and 760Li have appropriately high-end interiors. The wood and leather trims don't quite have the ‘wow’ factor of some other large luxury sedans, but nothing looks or feels out of place." -- Consumer Guide
- "As BMW's flagship, the 7 Series presents the automaker's leading edge of luxury, comfort and technology. In our experience, it doesn't seem quite as opulent or special as an Audi A8, Jaguar XJ or Mercedes-Benz S-Class, but supple leather, rich wood accents and other high-quality materials nevertheless assure a suitably premium feel." -- Edmunds
Leather upholstery and power-adjustable heated front seats come standard on the 2013 BMW 740i. Options and features available on higher trims include a heated steering wheel, heated rear seats, ventilated front seats, upgraded 20-way multi-contour seats, massaging front seats and upgraded leather upholstery. Long-wheelbase models, which include the 740Li, 750Li and 760Li, offer more legroom in the back seat. While some auto writers say that the 2013 7-Series offers two rows of comfortable seats with generous head- and legroom, others aren’t as impressed. One critic notes that rivals like the Lexus LS and Mercedes-Benz S-Class outdo the 7-Series with a more extensive list of seating options, while another writes that the front seats don’t feel as luxurious as he expects. Additionally, one reviewer says that the optional massage feature is not enjoyable to use.
- "Headroom and legroom are ample, and the seats are plush, even on the sport-themed Alpina." -- Consumer Guide
- "Available rear seats that can heat, cool and even massage occupants should satisfy even the fussiest passengers, though the 7 does lack the sort of extra-mile adjustments and features available in the Lexus LS and Mercedes S-Class." -- Edmunds
- "I didn't find the seats particularly luxurious, either. They're just sort of seats. Pity." -- Motor Trend
- "The front seats are nearly as comfortable as the rear ones, but the massage feature works just your thighs - and buttocks, I must add - to keep the driver alert. It's not a pleasant sensation." -- Cars.com (2010 750Li xDrive)
The 2013 BMW 740i comes with standard features that include a moonroof, front and rear parking sensors, a backup camera, four-zone automatic climate control, navigation, Bluetooth and a 10-speaker stereo with satellite and HD Radio, a 20GB hard drive and a USB port. BMW’s iDrive system is also standard, which controls most audio and navigation functions. Options and features available on higher trims include a Bang & Olufsen sound system, adaptive cruise control, night vision with pedestrian detection, power rear- and side-window shades, active front seats, multi-contour front seats, side- and top-view cameras, a power trunk lid, soft-closing automatic doors, a head-up display, a rear-seat entertainment system and blind spot monitoring and lane departure warning systems.
BMW updated its iDrive system for 2013, and while some reviewers note that it’s easier to use than previous versions, most still agree that other cars in the class have less complicated infotainment systems. One test driver notes that Mercedes’ COMAND system is more intuitive, while another suggests the Lexus LS for its user-friendly tech features.
- "The iDrive control system remains complex, but we appreciate its faster response and overall operation." -- Consumer Guide
- "The iDrive controller provides a large amount of customization of the car's features, though we think Mercedes' COMAND system is still a little easier to use overall." -- Edmunds
- "The headline news is the latest version of iDrive (4.2 for those of you keeping track). It has more bells and whistles, of course (voice to text capability so you can email on the go), but the part I like best is a faster processor (1.4 GHz) with way better looking graphics." -- Motor Trend
- "High-dollar cars predictably include high-tech features. That said, the 7 Series and its wealth of sophisticated gadgetry can be a bit overwhelming for the average user. For a more user-friendly experience, we recommend you take a closer look at the Lexus LS 460." -- Kelley Blue Book
A few reviewers note that the 7-Series’ trunk isn’t as large as those found in some competing super luxury cars. There’s 14 cubic feet of trunk space, which is less than what you’ll find in competitors like the Mercedes-Benz S-Class and Lexus LS.
- "The trunk is spacious and nicely trimmed but the opening isn't particularly large." -- Consumer Guide
- "In terms of luggage space, the 7 offers 14 cubic feet, an underwhelming figure for this class of car." -- Edmunds
- "The trunk is decently sized, but not as big as you'd expect in a car this mammoth. At 14 cubic feet, it fit our department's standard-size golf bags that we test in every car, but my personal oversized bag and modern driver (the club, not the chauffeur) wouldn't fit lengthwise." -- Cars.com (2010 750 Li xDrive)