2010 Ford F-150
#4

in Full Size Pickup Trucks

Based on analysis of 34 F-150 reviews and test drives.

MSRP: $21,380 - $45,835
Invoice: $19,981 - $41,200
MPG: 15 City / 19 Hwy
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Ford F-150 Prices

We want to help you get a good deal on the Ford F-150. While MSRP and Invoice prices are set by the manufacturer, they tell only part of the story. What you really need to know is what other people are paying for the F-150. We work with TrueCar, Inc. to help you determine what constitutes a Great Price, Good Price, or High Price for the vehicle.

2010 Ford F-150: 2WD Regular Cab Styleside 6-1/2 Ft Box XL
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $21,380
Invoice: $19,981
Avg. Paid Nationally:$20,781
2010 Ford F-150: 2WD Regular Cab Styleside 6-1/2 Ft Box STX
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $24,405
Invoice: $22,234
Avg. Paid Nationally:$23,612
2010 Ford F-150: 2WD Regular Cab Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $25,575
Invoice: $23,270
Avg. Paid Nationally:$24,704
2010 Ford F-150: 2WD Regular Cab Styleside 8 Ft Box XL
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $21,680
Invoice: $20,253
Avg. Paid Nationally:$21,062
2010 Ford F-150: 2WD Regular Cab Styleside 8 Ft Box XLT
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $25,875
Invoice: $23,535
Avg. Paid Nationally:$24,984
2010 Ford F-150: 2WD Regular Cab Styleside 5-1/2 Ft Box XL w/Midbox Prep
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $21,680
Invoice: $20,253
Avg. Paid Nationally:$21,363
2010 Ford F-150: 2WD Regular Cab Styleside 5-1/2 Ft Box XLT w/Midbox Prep
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $25,875
Invoice: $23,535
Avg. Paid Nationally:$24,984
2010 Ford F-150: 2WD SuperCab Styleside 6-1/2 Ft Box XL
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $25,205
Invoice: $23,445
Avg. Paid Nationally:$24,354
2010 Ford F-150: 2WD SuperCab Styleside 6-1/2 Ft Box STX
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $27,005
Invoice: $24,534
Avg. Paid Nationally:$26,038
2010 Ford F-150: 2WD SuperCab Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $28,995
Invoice: $26,296
Avg. Paid Nationally:$28,194
2010 Ford F-150: 2WD SuperCab Styleside 6-1/2 Ft Box FX2 Sport
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $30,880
Invoice: $27,963
Avg. Paid Nationally:$29,949
2010 Ford F-150: 2WD SuperCab Styleside 6-1/2 Ft Box Lariat
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $33,205
Invoice: $30,023
Avg. Paid Nationally:$31,811
2010 Ford F-150: 2WD SuperCab Styleside 8 Ft Box XL w/HD Payload Pkg
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $25,505
Invoice: $23,718
Avg. Paid Nationally:$24,633
2010 Ford F-150: 2WD SuperCab Styleside 8 Ft Box XLT w/HD Payload Pkg
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $29,295
Invoice: $26,561
Avg. Paid Nationally:$28,172
2010 Ford F-150: 2WD SuperCab Styleside 5-1/2 Ft Box XL w/Midbox Prep
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $25,505
Invoice: $23,718
Avg. Paid Nationally:$24,935
2010 Ford F-150: 2WD SuperCab Styleside 5-1/2 Ft Box XLT w/Midbox Prep
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $29,295
Invoice: $26,561
Avg. Paid Nationally:$28,474
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box XL
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $28,615
Invoice: $26,532
Avg. Paid Nationally:$27,532
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box XLT
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $31,355
Invoice: $28,386
Avg. Paid Nationally:$30,090
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box FX2 Sport
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $33,240
Invoice: $30,052
Avg. Paid Nationally:$32,145
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box Lariat
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $35,565
Invoice: $32,112
Avg. Paid Nationally:$34,005
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box King Ranch
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $40,200
Invoice: $36,214
Avg. Paid Nationally:$38,611
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box Platinum
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $42,075
Invoice: $37,873
Avg. Paid Nationally:$40,351
2010 Ford F-150: 2WD SuperCrew Styleside 5-1/2 Ft Box Harley-Davidson
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $42,690
Invoice: $38,418
Avg. Paid Nationally:$40,922
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box XL
Transmission: AUTO MPG: 15 City / 19 Hwy Engine: Gas V8 4.6L/281
MSRP: $28,915
Invoice: $26,804
Avg. Paid Nationally:$27,812
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $31,655
Invoice: $28,651
Avg. Paid Nationally:$30,369
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box FX2 Sport
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas V8 4.6L/281
MSRP: $33,540
Invoice: $30,319
Avg. Paid Nationally:$32,424
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box Lariat
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $35,865
Invoice: $32,377
Avg. Paid Nationally:$34,284
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box King Ranch
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $40,500
Invoice: $36,479
Avg. Paid Nationally:$38,890
2010 Ford F-150: 2WD SuperCrew Styleside 6-1/2 Ft Box Platinum
Transmission: AUTO MPG: 15 City / 21 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $42,375
Invoice: $38,138
Avg. Paid Nationally:$40,630
2010 Ford F-150: 4WD Regular Cab Styleside 6-1/2 Ft Box XL
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $25,750
Invoice: $23,941
Avg. Paid Nationally:$24,938
2010 Ford F-150: 4WD Regular Cab Styleside 6-1/2 Ft Box STX
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $27,550
Invoice: $25,017
Avg. Paid Nationally:$26,627
2010 Ford F-150: 4WD Regular Cab Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $28,720
Invoice: $26,052
Avg. Paid Nationally:$27,720
2010 Ford F-150: 4WD Regular Cab Styleside 8 Ft Box XL
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $26,050
Invoice: $24,212
Avg. Paid Nationally:$25,218
2010 Ford F-150: 4WD Regular Cab Styleside 8 Ft Box XL
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $29,020
Invoice: $26,318
Avg. Paid Nationally:$28,001
2010 Ford F-150: 4WD Regular Cab Styleside 5-1/2 Ft Box XL w/Midbox Prep
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $26,050
Invoice: $24,212
Avg. Paid Nationally:$25,520
2010 Ford F-150: 4WD Regular Cab Styleside 5-1/2 Ft Box XLT w/Midbox Prep
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $29,020
Invoice: $26,318
Avg. Paid Nationally:$28,302
2010 Ford F-150: 4WD SuperCab Cab Styleside 5-1/2 Ft Box XLT SVT Raptor
Transmission: AUTO MPG: - TBD - City / - TBD - Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $38,020
Invoice: $34,282
Avg. Paid Nationally:$36,698
2010 Ford F-150: 4WD Regular Cab Styleside 8 Ft Box XL
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $28,350
Invoice: $26,293
Avg. Paid Nationally:$27,369
2010 Ford F-150: 4WD SuperCab Styleside 6-1/2 Ft Box STX
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas V8 4.6L/281
MSRP: $30,150
Invoice: $27,318
Avg. Paid Nationally:$29,056
2010 Ford F-150: 4WD SuperCab Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 14 City / 20 Hwy Engine: Gas V8 4.6L/281
MSRP: $32,140
Invoice: $29,078
Avg. Paid Nationally:$30,914
2010 Ford F-150: 4WD SuperCab Styleside 6-1/2 Ft Box FX4
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $35,090
Invoice: $31,691
Avg. Paid Nationally:$33,666
2010 Ford F-150: 4WD SuperCab Styleside 6-1/2 Ft Box Lariat
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $36,350
Invoice: $32,806
Avg. Paid Nationally:$34,840
2010 Ford F-150: 4WD SuperCab Styleside 8 Ft Box XL w/HD Payload Pkg
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $28,650
Invoice: $26,565
Avg. Paid Nationally:$27,649
2010 Ford F-150: 4WD SuperCab Styleside 8 Ft Box XLT w/HD Payload Pkg
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $32,440
Invoice: $29,344
Avg. Paid Nationally:$31,194
2010 Ford F-150: 4WD SuperCab Styleside 5-1/2 Ft Box XL w/Midbox Prep
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $28,650
Invoice: $26,565
Avg. Paid Nationally:$27,951
2010 Ford F-150: 4WD SuperCab Styleside 5-1/2 Ft Box XLT w/Midbox Prep
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $32,440
Invoice: $29,344
Avg. Paid Nationally:$31,496
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box XL
Transmission: AUTO MPG: 14 City / 20 Hwy Engine: Gas V8 4.6L/281
MSRP: $32,575
Invoice: $30,116
Avg. Paid Nationally:$31,313
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box XLT
Transmission: AUTO MPG: 14 City / 20 Hwy Engine: Gas V8 4.6L/281
MSRP: $34,500
Invoice: $31,168
Avg. Paid Nationally:$33,116
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box FX4
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $37,450
Invoice: $33,780
Avg. Paid Nationally:$35,865
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box Lariat
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $38,710
Invoice: $34,894
Avg. Paid Nationally:$37,039
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box King Ranch
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $43,345
Invoice: $38,996
Avg. Paid Nationally:$41,655
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box Platinum
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $45,220
Invoice: $40,656
Avg. Paid Nationally:$43,400
2010 Ford F-150: 4WD SuperCrew Styleside 5-1/2 Ft Box Harley-Davidson
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $45,835
Invoice: $41,200
Avg. Paid Nationally:$43,972
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box XL
Transmission: AUTO MPG: 14 City / 20 Hwy Engine: Gas V8 4.6L/281
MSRP: $32,875
Invoice: $30,387
Avg. Paid Nationally:$31,593
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box XLT
Transmission: AUTO MPG: 14 City / 20 Hwy Engine: Gas V8 4.6L/281
MSRP: $34,800
Invoice: $31,433
Avg. Paid Nationally:$33,395
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box FX4
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $37,750
Invoice: $34,045
Avg. Paid Nationally:$36,144
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box Lariat
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $39,010
Invoice: $35,160
Avg. Paid Nationally:$37,318
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box King Ranch
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $43,645
Invoice: $39,262
Avg. Paid Nationally:$41,934
2010 Ford F-150: 4WD SuperCrew Styleside 6-1/2 Ft Box Platinum
Transmission: AUTO MPG: 14 City / 18 Hwy Engine: Gas/Ethanol V8 5.4L/330
MSRP: $45,520
Invoice: $40,922
Avg. Paid Nationally:$43,679