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#9

in 2010 Affordable Small Cars

Avg. Price Paid: $9,506 - $10,931
Original MSRP: $16,290 - $18,780
MPG: 24 City / 35 Hwy
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2010 Ford Focus Interior

This interior review was created when the car was new. Some links may no longer point to an active page.

The 2010 Focus wins over most of the automotive press with fun amenities like the Sync infotainment system and comfortable front seats. Nonetheless, the Focus falls behind many class competitors in categories like cargo space and standard interior options. Those who are considering the Ford Focus should also take a look at the Nissan Versa and Kia Forte, both of which are at least $2,000 less than the Focus and which have better-liked interiors.

  • "Interior materials disappoint overall. The dashboard on the SES model is dominated by dull, silvery plastic trim, which suggests cost cutting. Even the available leather trim looks low grade. One test sedan suffered from several misaligned body panels and poorly upholstered rear bench seat." -- Consumer Guide
  • "Inside, the Focus displays functionality and boasts upgraded materials. The 'organic' dash contouring that made the original Focus so youth-oriented gives way to a more traditional design, netting improved storage spaces, better-positioned controls and attractive ice-blue backlighting." -- Kelley Blue Book
  • "Inside, the Focus is aesthetically pleasing. It looks better than the pre-2008 model, with nicer graining on the plastics that continue to dominate the cockpit." -- New Car Test Drive
  • "The clear star is Ford's Sync system. It's the main reason some buyers choose a Focus, though it hasn't been available on the least-expensive model. Developed with Microsoft, Sync links the car to an array of satellite, cell-phone, and iPod functions in a show of techno dazzle unique in this price range." -- Iguida

Front Seats

Focus’ front seats get the thumbs up from reviewers for offering good support and plenty of head and leg room.

  • "Redesigned bucket seats provide more comfort and support up front." -- Kelley Blue Book
  • "Legroom is quite good for the class, and headroom is outstanding in models that don't have the sunroof. Headroom is still good in Focuses that do have it. The seats are generally supportive, though some testers found them to be too flat for ideal long-distance comfort. Large door openings ease entry and exit." -- Consumer Guide
  • "The front seats are comfortable, with plenty of head and leg room." -- New Car Test Drive

Rear Seats

The Focus is built to seat five but there are still numerous complaints about rear passengers' lack of legroom and cramped headspace, particularly in the coupe. For a more comfortable rear seat, check out the Nissan Versa.

  •  "Headroom and legroom in the sedan are decent for the class. The sunroof housing does cramp head space for taller riders. In the coupe, smaller adults will fit in the back for short trips. Entry and exit in 2-door models is difficult as the front seats awkwardly slide forward." -- Consumer Guide
  • "The rear seat has decent room with shorter people up front, but leg room disappears as the seats are moved back for taller front seat occupants. Head room is decent in the sedan, but a bit lacking in the coupe." -- New Car Test Drive

Interior Features

Reviewers describe the Focus’ cabin as user-friendly and stylish. That said, it doesn’t have quite the same extensive list of standard interior features that class competitors offer. The Kia Forte, for example, comes standard with Bluetooth and satellite radio -- features that aren’t even always standard on upscale small cars.

  • "Optional Leather Upholstery -- Available on SES and standard on SEL models, it adds a touch of class to the interior of either the coupe or sedan." -- Kelley Blue Book
  • "The 2010 Focus presents pleasing aesthetics on the interior. Although there is no genuine leather or wood incorporated, nicely-grained plastics are well-positioned throughout the cockpit." -- CarSeek
  • "Below the stereo presets are a group of controls that include the volume and tuning knobs, as well as six buttons around a four-way central pad, all of which control the Sync system.We found these buttons easy to identify and reach." -- New Car Test Drive

Sync System

Ford’s Sync infotainment system is newly standard on all models except the base S and offers a variety of functions like turn-by-turn navigation, real time traffic and the ability to sync your cell phone to the car -- all operated by your voice. The system receives mixed reviews from the automotive press. Reviewers really like the fact that it “syncs” with your phone’s address book, enabling it to read you text messages, but they report some issues with voice recognition by the system.

  • "Sync is a hit-or-miss affair. It works fairly well as a voice-controlled system for MP3 players. At times, though, it wouldn't recognize the voices of some of our testers. Sync's cell-phone integration isn't as easy to use as some rivals. While its voice command generally worked well, some of Sync's functions, such as pairing a phone to the system, were not very intuitive." -- Consumer Guide
  • "We found Sync to be genuinely useful and fairly easy to use. Voice commands can be challenging at times, however. And in general, the system is a bit tricky to learn." -- New Car Test Drive
  • "SYNC In-Car Communications System -- Developed in conjunction with Microsoft, this state-of-the-art in-car hands-free cell phone and personal media player interface is remarkably functional and amazingly affordable at under $500." -- Kelley Blue Book

Cargo

Both the 2010 Focus sedan and coupe have split-folding rear seats and offer 13.8 cubic feet of trunk space, which is considered generous by many reviewers. Interior storage, however, is considered only average for the class, with enough cubbies to make it seem adequate but no where near enough to make it exceptional.

For better storage options both inside and out, check out the Nissan Versa. It has a folding rear seat that allows for 17.8 cubic feet of space with all seats up and a whopping 50.4 cubic feet with the seats folded.

  • "The trunklid uses space-saving strut-type hinges. All models have low liftover, plus split-folding rear seatbacks for added versatility. The cargo area is usefully shaped, but the subwoofer used by the optional audio system cuts into cargo room. Interior storage is merely OK. The glovebox is skimpy, as are the front-door map pockets. The center console storage bin is deep, but its opening is small." -- Consumer Guide
  • "The trunk is fairly large at 13.8 cubic feet. That's as big as or bigger than some midsize cars. The second row seats fold mostly flat to allow loading long, flat packages. The trunk lid uses struts, not large sickle-shaped hinges that can crush packages." -- New Car Test Drive

Next Steps: 2010 Ford Focus

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