2013 Kia Optima Pictures

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With the U.S. News Best Price Program you get...X

• Minimum Savings Guarantee

  Walk into the dealership knowing you will save at least this much off MSRP.*

• A Haggle-Free Car Buying Experience

  Work with a trusted, program-certified dealer who will honor your Minimum Savings Guarantee.

• Great Savings

  Users have seen average savings of $3,046 off MSRP.**

• TrueCar Price Reports

  See what others really paid in your area for the car you want.

Learn more about the U.S. News Best Price Program »

* Estimated Price and Savings currently not available in AR, CO, KS, LA, MD, NE, OK, OR, TX, VA, and WA. In these states, a "Target Price" is presented, which reflects a market-based example of what you can reasonably expect to pay for a vehicle configured with your desired options.

** Between 01/01/13 and 03/12/13, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites based on user new vehicle configurations was $3,046, including applicable vehicle specific manufacturer incentives. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The Manufacturer's Suggested Retail Price ("MSRP") is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer's trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing.