#18

in Affordable Midsize Cars

Based on analysis of 30 Optima reviews and test drives.

MSRP: $17,495 - $22,145
Invoice: $16,510 - $20,600
MPG: 22 City / 32 Hwy
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U.S.News Scores

Overall:8.0
Performance:8.2
Exterior:7.0
Interior:7.7
Safety:9.7
Reliability:5.0
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Exterior - What the Auto Press Says

The 2009 Kia Optima has a refreshed face, with new headlights and a grille somewhat derivative of the previous-generation Honda Accord. But no reviewer thinks the Optima is going to attract a crowd.

  • "The Optima's new face seems derivative of a lot of other cars -- the headlights look like a Toyota Camry's, while the interplay between the grille and lights recalls a similar pattern on the new Honda Accord." -- Cars.com
  • "Pleasant looking in a bland, unassuming sort of way." -- About.com
  • "To me, it looks best from behind. Its unique taillights are extremely stylish, again in a subtle, nothing-to-prove fashion." -- Automobile.com
Review Last Updated: 9/4/09