#10

in Affordable Small Cars

Based on analysis of 29 Soul reviews and test drives.

MSRP: $13,300 - $17,900
Invoice: $12,755 - $16,775
MPG: - TBD - City / - TBD - Hwy
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U.S.News Scores

Overall:8.0
Performance:7.1
Exterior:8.6
Interior:8.6
Safety:9.8
Reliability:5.0

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Exterior - What the Auto Press Says

The Kia Soul's boxy, funky exterior is one of its high points. In fact, several reviewers prefer its look-at-me styling over other boxy cars and crossovers, like the Honda Element and Scion xB.

  • "Though it may remind you of a giant roller skate, the Soul's odd stance grows on you, as it always looks ready and willing to go romp around the neighborhood." -- Edmunds
  • "The Soul is one of the better-looking boxes out there. Featuring a rounded front end that's reminiscent of a Mini Cooper, the Soul has short front and rear overhangs and a fairly raked windshield." -- Cars.com
  • "Most people will probably find the Soul either irrepressibly cool or simply fail to ‘get' its style altogether -- there's no middle ground to be had. Quite literally, this is by design -- Kia has architected its Soul to elicit the same strong love/hate emotions that went on to fuel blockbusters like the Chrysler 300 and the original Scion xB. Us? We happen to love it." -- Autoblog
  • "It's hard to stand out in Miami given the abundance of partially undressed woman and white Lamborghinis, yet the Kia garnered a disproportionate amount of attention and not just because we were driving like tourists. It looks different." -- Jalopnik
Review Last Updated: 6/18/09