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2010 Nissan Titan Review

This review was written when the 2010 Nissan Titan was new.

The Nissan Titan is a good truck, but most competitors are better.


Thanks to a strong powertrain and a big dose of practicality, the Nissan Titan is a contender in the full-size truck market.  A few reviewers even go so far as to call it a threat to the American-made trucks that lead the class. MarketWatch calls the Titan "a very serious challenge in a part of the market that the U.S. has had to itself since Davy Crockett wondered if there might be a better way to travel to the Alamo," but that sentiment isn't common.

After more than three years on the market, the Titan still hasn't pulled in a lot of buyers. Nissan has gotten the message: the 2011 Titan will be based on the current generation Dodge Ram, a truck platform that many reviewers say is the best around.

The change comes as the Titan struggles to find its place in the market.  Competing in a rapidly contracting segment, many still report the current Titan does not have the right ingredients to sway truck drivers that are loyal to American brands.  

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Other Trucks to Consider

While the Titan covers the basics, GMs truck twins (the Chevy Silverado and GMC Sierra) drive better. The Dodge Ram offers a smoother ride and more clever storage options.  And the Ford F-150 offers more tech options.  Most other trucks in the class are more customizable (the Titan only offers two cab styles and one engine), and almost every other truck in the class can tow heavier weight. Basing the Titan on the Ram may turn it into a truck with a lot more appeal.

Details: Nissan Titan

The 2010 Nissan Titan is available as a crew or king cab, and in four trims.  The base trim is the XE trim, the SE trim offers some additional convenience features, while the LE trim offers more luxury features. The PRO-4X trim is built for off-road performance. The Titan is available with either a short or long bed. The only available engine is a 5.6 liter V8.  For 2010, little has changed on the Titan, though Nissan has added standard side-curtain airbags and traction control.

If you like the Titan, check out what discounts and incentives are available on our Nissan Deals page.

  • "Titan's appeal is narrower than that of its large-pickup competition, " -- Consumer Guide
  • "Now in its sixth year of production, though, the . . . Nissan Titan is starting to look like an elderly gentlemen among spry young dudes." -- Edmunds
  • "Although the Titan is available only as a half-ton model, its powerful engine, numerous configurations and lengthy list of clever features should appeal to most light-duty pickup owners." -- Kelley Blue Book
  • "A V-6 and single cab version are still MIA, which means the cheapest trim level costs some $8,000 more than a base Chevy Silverado or Ford F-150. Throw in a spotty reliability record, and the Titan doesn't seem headed for widespread appeal anytime soon." -- Cars.com


Review Last Updated: 7/28/10

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