2013 Toyota Prius

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Toyota Prius Prices

The U.S. News Best Price Program shows you what others actually paid for their Toyota Prius, and gives you guaranteed savings when you work with a program-certified dealer. Users have saved $3,046 off MSRP. Learn more »

5dr HB One (Natl)
U.S. News Best Price Not Available. MSRP: $23,215 Invoice: $22,054 Nat'l Avg. Paid: NA	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »
5dr HB Two (Natl)
Find the best local price: MSRP: $24,200 Invoice: $22,748 Nat'l Avg. Paid: $24,269	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »
5dr HB Three (Natl)
Find the best local price: MSRP: $25,765 Invoice: $23,985 Nat'l Avg. Paid: $25,268	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »
5dr HB Persona (Natl)
Find the best local price: MSRP: $27,130 Invoice: $25,256 Nat'l Avg. Paid: $26,567	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »
5dr HB Four (Natl)
Find the best local price: MSRP: $28,435 Invoice: $26,470 Nat'l Avg. Paid: $27,808	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »
5dr HB Five (Natl)
Find the best local price: MSRP: $30,005 Invoice: $27,930 Nat'l Avg. Paid: $29,302	Front Wheel Drive Automatic Gas/Electric I4 1.8L/110 51 City / 48 Hwy See all specs and options »

With the U.S. News Best Price Program you get...X

• Minimum Savings Guarantee

  Walk into the dealership knowing you will save at least this much off MSRP.*

• A Haggle-Free Car Buying Experience

  Work with a trusted, program-certified dealer who will honor your Minimum Savings Guarantee.

• Great Savings

  Users have seen average savings of $3,046 off MSRP.**

• TrueCar Price Reports

  See what others really paid in your area for the car you want.

Learn more about the U.S. News Best Price Program »

* Estimated Price and Savings currently not available in AR, CO, KS, LA, MD, NE, OK, OR, TX, VA, and WA. In these states, a "Target Price" is presented, which reflects a market-based example of what you can reasonably expect to pay for a vehicle configured with your desired options.

** Between 01/01/13 and 03/12/13, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites based on user new vehicle configurations was $3,046, including applicable vehicle specific manufacturer incentives. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The Manufacturer's Suggested Retail Price ("MSRP") is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer's trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing.