2010 Toyota Tundra

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Exterior - What the Auto Press Says

Reviewers are largely ambivalent about the Tundra's looks.

• "Toyota made sure this Tundra wouldn't have sand kicked in its face by designing a big, brawny pickup that looks like it could bully any truck on the market - at least from the front." -- PickupTrucks.com
• "The Tundra resembles the Tacoma midsize pickup but with a taller, domed hood. Its most distinctive element is a black strip that spans the crest of the grille frame. I'm not sure I like it, but there it is." -Cars.com
• "The Tundra isn't just bigger than its wimpy predecessor, it begs for notice. There's enough chrome in its grille to deplete global reserves of that metal." --Automobile Magazine
• "The look is nothing if not seriously butch, a macho presence Toyota hopes will appeal to true truckers, i.e., people who use their trucks in connection with their livelihood -- people who have hitherto bought Chevy Silverados, Dodge Rams, GMC Sierras, and most of all, Ford F-series." --Car and Driver