MSRP: $11,550 - $14,650
Invoice: $10,856 - $13,770
MPG: 29 City / 36 Hwy
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U.S.News Scores

Overall:6.9
Performance:6.5
Exterior:7.5
Interior:6.3
Safety:8.2
Reliability:7.0
Pros and Cons
  • Roomy front seats
  • "Cute" exterior design
  • A solid Toyota reputation
  • Ample storage space
  • Good gas mileage for the class
  • Bare bones interior design and standard features
  • Sluggish acceleration
  • Instrument locations that aren't intuitive
  • Poor crash test performance without optional side curtain air bags

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Toyota Yaris - What the Auto Press Says

The Yaris is a fuel-efficient budget car. It delivers a pleasant drive with good storage space and the Toyota reputation for quality, but doesn't match the performance or upscale design and features of other small cars or hatchbacks

Where the Yaris excels is in value. Its sub-$15,000 price tag is a major draw for car shoppers, as is fuel economy that rivals many hybrid cars. Along with the Honda Fit and new Toyota Corolla, the Yaris rewards car shoppers who want to minimize the impact of skyrocketing gas prices on their wallets. Recent car sales reveal that shoppers are aware of those awards, as Yaris sales have increased by 20.5 percent since the summer of 2007, the Detroit Free Press reports.  With the popularity of the Yaris, Toyota can afford to **not** offer any car deals for this model, but does for the Corolla and Camry.

The Toyota Yaris is undoubtedly an improvement over its subcompact predecessor, the Echo. However, despite its European-based design, increased storage space and roomier interior, the 2008 Yaris lacks the refinement and driving performance now expected of even budget-class cars. The 2008 Toyota Yaris was a new model last year, and as such is virtually unchanged. It comes in either a liftback (Yaris-speak for hatchback), or two trims of a sedan.

  • "A surprisingly routine and summarily undelightful B-class subcompact that feels as mailed-in as if it had a stamp on it." -- Los Angeles Times
  • "Toyota's reputation for quality and reliability will help sell the Yaris, which has the style, economy and utility to be a strong contender." -- Chicago Sun-Times
  • "This is an urban/suburban/go-to-the store car. And that's not a bad thing." Boston Globe
  • "The Yaris felt fully up to the task of every day urban life. It has good interior room and utility, drives nicely and there's just enough power to keep complaining to a minimum." -- AutoWeek
  • "Throw some sixteens on the car along with performance springs, dampers, and engine mods, and you'd have yourself a peppy little econobox. Or you could just buy a Honda Civic coming off lease." -- Automobile Magazine

Yaris Performance - 6.5 (Mediocre)

Like others, the Chicago Sun-Times finds the Yaris' driving performance merely "decent." The steering is fairly crisp and the stopping power is good, but acceleration and maintaining high speeds were more difficult. Read More

Yaris Exterior - 7.5 (Good)

Reviewers were creative when trying to describe the Yaris' outer appearance. The Boston Globe uses "a peanut on wheels," while Car and Driver says, "Its lunging dung-beetle shape is frumpy cool." Read More

Yaris Interior - 6.3 (Mediocre)

The Yaris' interior is bare bones in design and features, resulting in a mediocre interior score. U.S. News' Rick Newman says "the base model is truly a bare-bones vehicle," but comes back with, "the interior, spare as it is, is well designed and practical." Read More

Yaris Safety - 8.2 (Very Good)

In crash tests by the government and the insurance industry, the Yaris sedan receives good marks in all areas except side-impact crashes in models lacking the optional side air bags. Paying extra for the side curtain air bags and an anti-lock braking system is strongly recommended. Read More

Yaris Reliability - 7.0 (Good)

The 2008 Toyota Yaris reliability score shown is the Predicted Reliability rating provided by J.D. Power and Associates. This score is based on trending the past three years of historical initial quality and dependability data from J.D. Power's automotive studies, specifically the Vehicle Dependability Study (VDS) and the Initial Quality Study (IQS). Toyota provides a basic comprehensive warranty for three years or 36,000 miles. Read More

Review Last Updated: 2/17/09