GM Offering Free Car Insurance to Buyers
General Motors will pay for a year of car insurance, but the automaker is only offering the trial program to shoppers who live in the states of Oregon and Washington.
If you live in either of these states, GM will give you a one-year insurance policy from MetLife Auto and Home for free. The deal is good on any new 2010, 2011 or 2012 Chevrolet, Cadillac, GMC and Buick vehicle and is good now through September 6. GM’s free insurance policy includes liability and physical damage coverage, which the automaker says “exceeds requirements in the two states.”
“Oregon and Washington were chosen for the program because GM hasn't been gaining market share in those states as quickly as it would like,” GM Spokesman Tom Henderson told CNNMoney.com.
“The offer is designed to streamline the car-buying experience and add value by addressing affordability - one of the bigger challenges facing many vehicle buyers today,” the automaker says in a press release.
Edmunds’ Inside Line notes that the incentive is being promoted by former Hyundai marketing executives, who now work at GM. “In an interesting twist, GM's top marketing guys - Joel Ewanick and Chris Perry - came to the Detroit automaker from Hyundai, which pioneered such innovative tactics as the vehicle return program,” Inside Line reports.
GM says it is testing the promotional car insurance program in these two states at first to see if it catches on with buyers, which means it could be available in other states in the future if it’s successful.
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