Ford Announces MyFord Touch Upgrades
Since the MyFord Touch and MyLincoln Touch interface systems debuted on some 2011 models like the Ford Edge, the Ford Explorer and the Lincoln MKX, it has been almost universally denounced by critics like Consumer Reports for being slow, buggy, confusing and distracting. As we previously reported, this partly led to Ford’s precipitous decline in J.D. Power & Associates Initial Quality Study for 2011 models. To mitigate the interface’s negative effects, Ford announced this morning that it will offer a new, easier-to-use version of MyFord Touch and MyLincoln Touch.
According to Ford, software designers have made the display simpler and faster, with an easier-to-read display and software updates to make the system more responsive. Upgraded versions of the interface will be mailed to current MyFord and MyLincoln Touch owners on a USB drive at no cost, but won’t be standard in vehicles until the 2013 model-year Ford Escape, Ford Flex and Ford Taurus hit the market.
The changes to the interface systems are based on consumer feedback. “Ford has held four customer clinics since MyFord Touch launched last fall, and the changes to the new system address two of the biggest complaints,” writes the Detroit Free Press.
Reviewers are cautiously optimistic about the upgrades. “We’ll have to wait to experience the revisions ourselves before returning our verdict,” warns Car and Driver. “But, hey, BMW’s iDrive was far from perfect in its early stages, so there’s hope.”
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