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Do Super Bowl Car Commercials Affect Your Consideration?

Many people watch the Super Bowl just for the commercials, and automakers are some of the biggest spenders when it comes to Super Bowl advertisements. If you’re in the market for a new vehicle, do witty ads for new cars make you consider vehicles that weren’t already on your list? This year, Acura, Audi, Cadillac, Chevrolet, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota and Volkswagen are among the automakers slated to run commercials. They’ve spent a lot of ... continue reading»

Tags: Analysis, Super Bowl, Super Bowl car commercials

Mazda Recalls Tribute SUVs for Brake Problem

Mazda is recalling 52,390 Tribute SUVs from the 2001 and 2002 model years for a problem with their brakes. According to the National Highway Traffic Safety Administration, part of the Tribute’s brake system could leak brake fluid. If the brake fluid leaks, it’s possible that the fluid can come in contact with wires that control the anti-lock brake system. “Corrosion may develop in the electrical connector leading melting, smoking or possible fire,” NHTSA reports. NHTSA says that ... continue reading»

Tags: Recalls, Mazda Tribute, Model News

Jeep Liberty Investigated for Airbag Malfunction

The National Highway Traffic Safety Administration has expanded its investigation of Jeep Liberty SUVs for problems with their airbags. According to NHTSA, the problem could affect as many as 386,873 SUVs from model years 2002 and 2003. The Detroit Free Press writes that NHTSA is starting an engineering analysis of the faulty airbag electronics, which have caused 87 Jeep Liberty airbags to go off by surprise. The driver and/or front passenger airbags may deploy when the vehicle is ... continue reading»

Tags: Safety, NHTSA, Jeep Liberty, Model News

BMW Announces Details for 2013 X6, 2012 Mini Roadster

Though its 2012 models are just starting to arrive on dealer lots, BMW announced more details last week about its upcoming lineup for 2013. BMW also released pricing information for the 2012 Mini Roadster. “For the 2013 model year, the BMW X6 undergoes a subtle midcycle update, keeping the nearly 4-year-old model fresh enough for prospective buyers,” writes the Detroit Free Press. According to a press release, the 2013 BMW X6 will receive a face lift and more interior options ... continue reading»

Tags: Model Updates, BMW X6, MINI, Model News

Increasing Number of Car Shoppers Buying American

More car shoppers are buying or are more strongly considering buying American brand cars, according to the 2012 J.D. Power and Associates Avoider Study. This study “examines the reasons consumers fail to consider—or avoid—particular models when shopping for a new vehicle,” according to J.D. Power. The study finds that “the percentage of buyers who avoided import models because of their origin has increased to 14 percent in 2012—the highest level since the inception of the ... continue reading»

Tags: Analysis, Sales Trends, BMW, Ford, Honda, Mercedes Benz, Toyota, Volkswagen, GM

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