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Hyundai Raises Prices on Upcoming Azera, Genesis Coupe

Hyundai rolled out pricing information for two redesigned models Tuesday. The automaker announced in a press release that the 2012 Hyundai Azera would go on sale in April with a starting price of $32,000, making it the second most expensive car in its class, following the $33,195 Toyota Avalon.    

Compared with the 2011 model, the 2012 Azera sees a significant price increase of more than $6,000. Autoblog writes, “Hyundai is asking an awful lot more for its new Azera compared to the one it replaces, which carried a base MSRP of just $25,495.” However, like the Hyundai Equus, the 2012 Azera will come loaded with standard features that are usually expensive options. These include front and rear leather heated seats, navigation, a backup camera, dual-zone climate control and Bluetooth/USB connectivity.

The sole option on the 2012 Azera is a $4,000 technology package, which adds features like a panoramic sunroof, power rear sunshade, ventilated front seats and rear parking sensors. Hyundai says that “the all-new 2012 Azera has so many new standard features – that it is better equipped than the outgoing, fully-loaded, previous generation 2011 Azera Limited.” The front-wheel drive 2012 Azera is powered by a 293-horsepower 3.3-liter V6 and a six-speed automatic transmission.

Hyundai also announced pricing for the 2013 Genesis Coupe Tuesday. The affordable sports car will start at $24,250 when it goes on sale in March, which is an increase of $2,000 compared with the 2012 model. “The Genesis Coupe now sports more aggressive coupe styling, striking a more menacing demeanor from every angle,” Hyundai says in a press release. “Inside, the 2013 Genesis Coupe interior has been enhanced with distinctive, upscale features and design cues.”

The 2013 Genesis Coupe also sees a bump in power, as well as a new, optional eight-speed automatic transmission. Automobile Magazine says that “the Genesis Coupe sees the addition of direct-injection on the V-6 and a power bump for the turbocharged I-4. Choices remain either a 3.8-liter V-6 that makes 348 hp and 295 lb-ft, or the 2.0-liter turbo-four good for 274 hp and 275 lb-ft; transmission options for both engines are either a six-speed manual or eight-speed automatic.” That’s an increase of 64 and 42 horsepower for the turbo four and V6 engines, respectively.

Some experts have mixed feelings regarding the price increases on the 2012 Azera and 2013 Genesis Coupe. “The Genesis and Azera’s price increases make sense, after all, both cars are thoroughly reworked and, in the case of the Azera, there’s a lot more standard equipment than before,” says Car and Driver. “However, the Genesis coupe’s figures give us pause. First, a six-cylinder Ford Mustang starts at $23,105, more than $2000 less than the four-cylinder Genesis 2.0T, and brings 31 more hp to the party. Second, the Genesis 3.8, which is powered by a 348-hp V-6, is playing in the 412-hp Mustang GT’s sandbox when it comes to price if not performance.”

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