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2013 Subaru BRZ Available for Order with Limited Supply

If you’ve been waiting with bated breath for the 2013 Subaru BRZ to hit dealer lots, buying Subaru’s new affordable sports car may be more difficult than you think. The automaker has started taking preorders for the BRZ, saying on its site that it “will be built in extremely limited quantities.”

The exact number of BRZs bound for the U.S. is unknown, but many journalists suspect that a total of about 6,000 cars is likely. Automobile Magazine spoke with Subaru’s public relations team, who “would not confirm an exact number of units slated for the U.S., but they wouldn’t deny the rumored 6000 cars-per-year figure that’s currently floating around the Internet.”

In addition to low production volume, Subaru hasn’t announced how much the 2013 BRZ will cost. However, most analysts expect the BRZ Premium to ring in at about $25,000. “Even with that low price, the U.S.-spec BRZ will come standard with goodies like 17-inch alloy wheels; a leather-wrapped steering wheel, shift knob, and handbrake lever; an eight-speaker sound system; a navigation system; and a Torsen limited-slip differential,” writes Motor Trend. “An additional $3000 will bump buyers up to the BRZ Limited trim level that comes with leather and Alcantara-covered seats, fog lights, a rear lip spoiler, and other goodies.”

The BRZ is expected to arrive at Subaru dealerships in May, but because of the limited production run, getting a good deal on a BRZ may be a difficult task. Edmunds says, “Expect to pay well above sticker price if you want to be one of the first to get your hands on a 2013 Subaru BRZ.”

The BRZ was developed in conjunction with Toyota, who also plan to bring a version of the car to market in May as the 2013 Scion FR-S. With the same drivetrain and similar styling, the FR-S may give BRZ buyers an alternative to Subaru’s limited supply. However, there’s no word yet on how many FR-S models will be available.

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