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2013 Dodge Dart Priced Less Than Chevrolet Cruze, Ford Focus

The 2013 Dodge Dart will start at $15,995, not including a $795 destination fee, when it goes on sale in June. This price slots the 2013 Dart below competitors like the 2012 Chevrolet Cruze, Ford Focus, Nissan Sentra and Toyota Corolla, but the Dart’s base price is more than the 2012 Honda Civic, Hyundai Elantra, Mazda3 and Kia Forte.

The base 2013 Dart will get a 2.0-liter Tigershark four-cylinder engine that makes 160 horsepower, Dodge says in a statement. The second engine is a 1.4-liter MultiAir turbocharged four-cylinder that also produces 160 horsepower. Dodge says MultiAir technology provides “up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.” The third engine is a 184-horsepower, 2.4-liter four-cylinder Tigershark MultiAir 2. Dart buyers will have three transmissions to choose from: a six-speed manual, six-speed automatic and a six-speed automated manual.

Standard safety features include 10 airbags, anti-lock brakes, electronic brake-force distribution and traction control. The Dart will offer an optional blind spot monitoring system, rear cross path detection, rear park assist and backup camera.

The base $15,995 SE Dart has power windows and a CD stereo with an auxiliary audio input, but is missing standard air conditioning. The Dart’s lack of standard air conditioning is “something only a handful of people are willing to forego nowadays,” Road & Track reports. Competitors like the Honda Civic also require buyers to add air conditioning as an option.

The $17,995 Dart SXT gains standard air conditioning, remote keyless entry and a security alarm, while the $18,995 Rallye trim gets exterior upgrades like fog lamps and a dual exhaust, as well as a leather-wrapped steering wheel with audio and cruise controls. Limited models start at $19,995 and feature a standard 8.4-inch touch screen infotainment system, rearview camera and 10-way power-adjustable driver’s seat. The top-of-the-line R/T Dart will go on sale in the third quarter of 2012 for $22,495 and adds standard features like leather seats, dual-zone climate control, heated seats and a heated steering wheel.

Optional features on certain trim levels include Bluetooth, navigation, an upgraded sound system and a power sunroof, as well as a wireless charging mat for portable devices.

The Dart is Dodge’s first compact car since the Dodge Neon was discontinued after the 2005 model year. The Detroit Free Press says the automaker “hopes to attract younger buyers and those looking for value in the nostalgic brand.”

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