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Flat February Car Sales Could Mean Good Deals for Shoppers Who Act Fast

The artic chill that some automakers felt in their January sales continued into February for some brands, but that could be good news for car shoppers. 

(General Motors)

February auto sales were better overall than sales in January, but flat compared to February 2013. According to The Wall Street Journal, new car sales were down 5.3 percent, but SUV and crossover sales were up 9.1 percent compared to February 2013.

General Motors reports that its sales were down 1 percent compared to February 2013, but up 30 percent compared to January 2014, which was a slow sales month for the industry as a whole. Ford sales in February were down 6 percent compared to February 2013. Toyota and Honda also saw sales dip by 4.3 and 7 percent, respectively, compared to a year ago. However, Fiat Chrysler Automobiles saw a sales increase of 11 percent over last February, due in large part to high sales in its Jeep brand.

Slow new car sales can be good news for consumers. Kelley Blue Book reports that though new car transaction prices are up compared to February 2013, February new car transaction prices declined slightly from this past January. “The overall automotive industry is continuing its uphill climb from last year, as its closes in on the spring sale season. Moving further out of the brutal winter weather, Kelley Blue Book anticipates shoppers will return to dealership lots to drive up sales as well as transaction prices for some brands, depending on incentive spend levels.”

If you want to get a good deal on a new car, now seems to be a good time to act. You can find the best deals on the car you want by checking out our Best New Car Deals page.

In the market for a new car? Check out the U.S. News rankings of this year’s best cars. Then, look for a great deal on a new vehicle by checking out this month’s best car deals. Also, be sure to follow us on Twitter and Facebook.

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