Many people watch the Super Bowl just for the commercials, and automakers are some of the biggest spenders when it comes to Super Bowl advertisements. If you’re in the market for a new vehicle, do witty ads for new cars make you consider vehicles that weren’t already on your list?
This year, Acura, Audi, Cadillac, Chevrolet, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota and Volkswagen are among the automakers slated to run commercials. They’ve spent a lot of ...
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Do Super Bowl Car Commercials Affect Your Consideration?
Many people watch the Super Bowl just for the commercials, and automakers are some of the biggest spenders when it comes to Super Bowl advertisements. If you’re in the market for a new vehicle, do witty ads for new cars make you consider vehicles that weren’t already on your list?
This year, Acura, Audi, Cadillac, Chevrolet, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota and Volkswagen are among the automakers slated to run commercials. They’ve spent a lot of ...
continue reading»
Increasing Number of Car Shoppers Buying American
More car shoppers are buying or are more strongly considering buying American brand cars, according to the 2012 J.D. Power and Associates Avoider Study. This study “examines the reasons consumers fail to consider—or avoid—particular models when shopping for a new vehicle,” according to J.D. Power.
The study finds that “the percentage of buyers who avoided import models because of their origin has increased to 14 percent in 2012—the highest level since the inception of the ...
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The 2012 Best Cars for the Money
It seems like every car site on the web is devoting everything they have to the 2012 Detroit Auto Show. And while we’ve been covering Detroit (with its 27 new vehicle introductions in one day – wow!), we haven’t forgotten about the average, everyday car buyer. A lot of car show coverage is for automotive enthusiasts. Follow auto journalists on Twitter and you get a steady stream of gossip and commentary. Sure, the hot new models are exciting because ...
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Rolls-Royce 102EX: The Electric Phantom
There’s something decadent about rolling past an Occupy D.C. protest in a Rolls-Royce. But I wasn’t just driving any Rolls-Royce. This was the Rolls-Royce 102EX, an all-electric concept car that will never go into production.
Granted, I only got it for 30 closely-supervised minutes. During that time, I failed to meet my personal goal of blasting Wu-Tang Clan on the stereo, but for most of us, life is all about compromise, and that’s exactly what Rolls-Royce ...
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Mercedes S350 Bluetec: Is Diesel the New Hybrid?
The Mercedes-Benz S-Class may not be as sporty as rivals like the BMW 7-Series, Porsche Panamera or Audi A8, but the S-Class is generally revered as the flagship sedan that sets the standard for luxury among its peers. Over the summer, I test drove the Mercedes-Benz S400 Hybrid. While I enjoyed that car’s luxurious interior, I couldn’t help but think that the hybrid S-Class lacked the green factor that usually attracts shoppers to hybrid cars.
Granted, the S400 ...
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