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Toyota, Ford, Honda are Consumers' Favorite Auto Brands

In the 2013 Consumer Reports Car Brand Perception Survey released last week, Toyota, Ford, Honda and Chevrolet scored highest among consumers when it comes to auto brands, in that order. “Based on data collected from a random, nationwide survey, the scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green,” Consumer Reports writes. The survey includes data “from 1,764 adults in households that had at least one ... continue reading»

Tags: News, Consumer Reports, Brand Perception Survey

Gap Between Consumer-Preferred Auto Brands Decreases

The Consumer Reports Brand Perception Survey reveals a new trend in how consumers view car brands. While the survey does not reflect vehicle quality, it does show that shoppers see fewer differences between the top auto brands and their competitors. “Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the survey, maintained their top positions but have seen the points gap decrease,” says Consumer Reports. “In fact, most of the top brands saw double-digit drops in their total ... continue reading»

Tags: News, Trends, Consumer Reports, Brand Perception Survey