In an effort to promote the Buick brand to younger car shoppers, Buick debuted a new commercial featuring its new 2013 Buick Encore called “Dinosauria” this weekend during the NCAA men’s basketball tournament.
Buick’s recent TV commercials include Shaq in a 2013 Buick LaCrosse and Peyton Manning in the 2013 Buick Verano. Can commercials featuring younger actors and well-known athletes really help Buick rebrand itself after many years of being considered a brand more suited for older drivers ...
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Do New TV Commercials Help Buick Target Younger Audience?
In an effort to promote the Buick brand to younger car shoppers, Buick debuted a new commercial featuring its new 2013 Buick Encore called “Dinosauria” this weekend during the NCAA men’s basketball tournament.
Buick’s recent TV commercials include Shaq in a 2013 Buick LaCrosse and Peyton Manning in the 2013 Buick Verano. Can commercials featuring younger actors and well-known athletes really help Buick rebrand itself after many years of being considered a brand more suited for older drivers ...
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Buick Reveals 2013 Verano Turbo Pricing
Buick announced Wednesday that the 2013 Buick Verano Turbo will start at $29,990, including destination, when it hits dealerships this fall.
The Verano Turbo features a 2.0-liter turbocharged four-cylinder engine that produces 250-horsepower, according to a Buick press release. Power is routed through either a six-speed automatic transmission or a no-charge six-speed manual. Buick says the Verano Turbo “will offer more power and better fuel efficiency than the competition.” When equipped with a six-speed manual, the Verano Turbo ...
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Buick Revamps Lease Deals to Lure Customers
Buick rolled out a new auto lease program on its entire lineup last week. Buick’s new two-year lease deals include free maintenance, as well as tech features, like subscriptions to satellite radio and OnStar, which are included free of charge for the duration of the lease.
Brian Sweeney, VP of Buick and GMC sales and service, touts the Experience Buick lease program in a statement as “providing buyers two full years of all-inclusive, worry-free driving.”
Automotive News says that ...
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Buick Will Showcase a Smaller Crossover at the Detroit Auto Show
General Motors, the parent company of GMC, Chevrolet, Buick and Cadillac, has announced that it will introduce a new Buick compact crossover at the North American International Auto Show in Detroit in January. Automotive News says that reports of a new SUV introduction were confirmed by a GM spokeswoman Wednesday.
According to the Detroit Free Press, the next Buick crossover will be launched as a 2013 model and will likely be called the Buick Encore. That means Buick’s lineup ...
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Chrysler Group and GM Offer New-Car Buy-Back Program
General Motors and Chrysler Group have introduced a new program in some areas of the country where they will buy back your car after four years at a set price. GM and Chrysler Group both work with Ally Financial as their preferred lender for new-car financing, and with Ally’s new program, called Buyer’s Choice, the lender will buy back your vehicle if you decide you don’t want it anymore.
Ally’s program is good on purchases of ...
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