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Lincoln Brand Relaunches with Malice Toward None, High-End Gifts for All MKZ Buyers

It's a storied American automotive brand, but in recent years, Lincoln, the luxury arm of the Ford Motor Company, has struggled. In an effort to turn the brand around, Ford relaunched Lincoln yesterday. "The Lincoln brand of the Ford Motor Company today announced its intent to once again be a major competitor in the premium automotive marketplace," Ford says in a press release. "The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and ... continue reading»

Tags: News, Lincoln

2013 Lincoln MKZ Pricing Revealed

Lincoln announced this week that the redesigned 2013 Lincoln MKZ will start at $35,925, not including $875 for delivery charges, when it hits dealerships this fall. This represents a $1,170 increase over the 2012 model. Pricing for upper trims, V6 and all-wheel drive models has yet to be announced. The 2013 Lincoln MKZ competes with other upscale midsize cars like the 2012 Cadillac CTS, 2012 Acura TL and upcoming redesigned 2013 Lexus ES. Its base price is within ... continue reading»

Tags: Lincoln MKZ, Lincoln MKZ Hybrid, Lincoln, Model News

Ford Announces MyFord Touch Upgrades

Since the MyFord Touch and MyLincoln Touch interface systems debuted on some 2011 models like the Ford Edge, the Ford Explorer and the Lincoln MKX, it has been almost universally denounced by critics like Consumer Reports for being slow, buggy, confusing and distracting. As we previously reported, this partly led to Ford’s precipitous decline in J.D. Power & Associates Initial Quality Study for 2011 models. To mitigate the interface’s negative effects, Ford announced this morning that it will ... continue reading»

Tags: News, Car Tech, Ford, Lincoln, MyFord Touch

Lincoln Promises Seven New or Refreshed Models by 2014

Though Lincoln’s sales have recently been lagging behind other luxury automakers, parent company Ford hopes that an infusion of cash and a reworked lineup will turn the luxury marque’s fortunes around. Ford has released some details about the seven brand-new or significantly refreshed Lincoln models it plans to present to the public by the 2014 model year, reports Automotive News. Overall, the Lincoln lineup will likely begin to see more use of Ford’s turbocharged EcoBoost engines, as ... continue reading»

Tags: Lincoln, Model News