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Super Bowl Car Ads are for the Dogs

Automakers are hoping their ads catch your attention this Super Bowl Sunday. Not only are they spending a lot of money on their commercials, but they’re hoping to make an impression on consumers, especially those who are in the market for a new vehicle. “Carmakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast, typically the most-watched TV event of the year in the ... continue reading»

Tags: News, Super Bowl car commercials

Automakers Hype Super Bowl Ads, but are Ads Worth the Investment?

Automakers will spend up to $4 million for a 30-second commercial during the 2013 Super Bowl, according to The Detroit Bureau. There’s no doubt that these commercials are entertaining, but are they worth the investment? The International Business Times says 163 million people watched at least part of last year’s Super Bowl, which means ads earn automakers a lot of attention. That doesn’t include the millions of hits their YouTube videos get. Still, Forbes says the commercials ... continue reading»

Tags: News, Super Bowl, Super Bowl car commercials

Best Car Ads of Super Bowl 2012

Advertisers paid an average of $3.5 million for a 30-second spot during Super Bowl 2012, according to ESPN.com. That means Chrysler’s two minute-long “Halftime in America” ad starring Clint Eastwood cost about $14 million, and that doesn’t even include production costs. But what does that money really buy? Did that commercial affect consumer consideration?  We won’t know for a few weeks whether these ads translate to real-world sales, making the high price worth taking. But ... continue reading»

Tags: News, Chevrolet Silverado 1500, Hyundai Veloster, Cadillac ATS, 2012 Toyota Camry, FIAT 500 Abarth, Super Bowl car commercials

Do Super Bowl Car Commercials Affect Your Consideration?

Many people watch the Super Bowl just for the commercials, and automakers are some of the biggest spenders when it comes to Super Bowl advertisements. If you’re in the market for a new vehicle, do witty ads for new cars make you consider vehicles that weren’t already on your list? This year, Acura, Audi, Cadillac, Chevrolet, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota and Volkswagen are among the automakers slated to run commercials. They’ve spent a lot of ... continue reading»

Tags: Analysis, Super Bowl, Super Bowl car commercials