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Automakers Hype Super Bowl Ads, but are Ads Worth the Investment?

Automakers will spend up to $4 million for a 30-second commercial during the 2013 Super Bowl, according to The Detroit Bureau. There’s no doubt that these commercials are entertaining, but are they worth the investment? The International Business Times says 163 million people watched at least part of last year’s Super Bowl, which means ads earn automakers a lot of attention. That doesn’t include the millions of hits their YouTube videos get. Still, Forbes says the commercials ... continue reading»

Tags: News, Super Bowl, Super Bowl car commercials

Do Super Bowl Car Commercials Affect Your Consideration?

Many people watch the Super Bowl just for the commercials, and automakers are some of the biggest spenders when it comes to Super Bowl advertisements. If you’re in the market for a new vehicle, do witty ads for new cars make you consider vehicles that weren’t already on your list? This year, Acura, Audi, Cadillac, Chevrolet, Honda, Hyundai, Kia, Lexus, Suzuki, Toyota and Volkswagen are among the automakers slated to run commercials. They’ve spent a lot of ... continue reading»

Tags: Analysis, Super Bowl, Super Bowl car commercials