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Gap Between Consumer-Preferred Auto Brands Decreases

The Consumer Reports Brand Perception Survey reveals a new trend in how consumers view car brands. While the survey does not reflect vehicle quality, it does show that shoppers see fewer differences between the top auto brands and their competitors. “Toyota, Ford, Honda, and Chevrolet, which have been perennial leaders in the survey, maintained their top positions but have seen the points gap decrease,” says Consumer Reports. “In fact, most of the top brands saw double-digit drops in their total ... continue reading»

Tags: News, Trends, Consumer Reports, Brand Perception Survey

J.D. Power: Consumers Find New, Redesigned Vehicles Most Appealing

Given the opportunity to choose any vehicle regardless of price, many consumers  will go for the latest, most decked-out models from BMW or a beefy muscle car like the Dodge Challenger. J.D. Power and Associates’ Automotive Performance Execution and Layout (APEAL) Study, which “examines how gratifying a new vehicle is to own and drive,” compliments this attraction to all things new and shiny. The APEAL study, which measures 81 vehicle attributes on a 1,000-point scale and uses more ... continue reading»

Tags: News, Trends, Stats and Studies, J D Power and Associates

More Cars Lack Standard Spare Tires

According to the Los Angeles Times, 13 percent of the 1 million cars sold in the U.S. last month did not have spare tires because “the extra wheel with a run-flat tire or flat repair kit reduces weight, increases gas mileage and lowers costs.” But without a backup, many consumers are worried about what they should do if they get a flat. Some cars, like the 2011 Hyundai Elantra, come with a flat tire repair kit. Other vehicles come ... continue reading»

Tags: News, Trends