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Increasing Number of Car Shoppers Buying American

More car shoppers are buying or are more strongly considering buying American brand cars, according to the 2012 J.D. Power and Associates Avoider Study. This study “examines the reasons consumers fail to consider—or avoid—particular models when shopping for a new vehicle,” according to J.D. Power. The study finds that “the percentage of buyers who avoided import models because of their origin has increased to 14 percent in 2012—the highest level since the inception of the ... continue reading»

Tags: Analysis, Sales Trends, BMW, Ford, Honda, Mercedes Benz, Toyota, Volkswagen, GM

Volkswagen Brings You to the Bark Side in its Newest Super Bowl Ad

Volkswagen had a hit on its hands last year. The automaker’s 2011 Super Bowl commercial, which features a pint-sized Darth Vader, has more than 48 million views on YouTube. For 2012, Volkswagen is bringing dogs into the fray, as a group of canines bark the Imperial March in its latest commercial teaser.  While the ad features dogs that represent both light and dark sides of the Force, Volkswagen also plans to provide personalized Super Bowl invites that feature a ... continue reading»

Tags: News, Volkswagen

Two New Volkswagen Vehicles to Debut at L.A. Auto Show

Volkswagen will reportedly debut two new production vehicles during the upcoming Los Angeles Auto Show in November. “We can offer a good guess that one of the cars will be the convertible version of the redesigned Beetle, which recently went on sale,” Kicking Tires reports. Autoblog speculates that the other new vehicle could be a “three-row crossover for the American market.” Volkswagen’s largest SUV is currently the Touareg, which only seats five people. Shoppers who need to seat seven ... continue reading»

Tags: News, Volkswagen

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