The New York Times asks, "Will you buy a diesel? Really? Are you actually ready to get out your checkbook?" Several automakers are prepared to introduce diesel engines to the U.S. market this year, but it isn't clear whether American consumers are going to buy them. "Certainly, this coming generation of clean diesels is a significant, highly anticipated technological advance," the Times offers, "But a clean diesel will be a costly option - adding up to $2,000 to your new car's window sticker." And the engines are "still are just not as clean, from a smog-producing standpoint, as the best gasoline engines."
AutoWeek columnist Denise McCluggage adds, "We hear tantalizing hints: The Honda diesel is great and coming soon; Subaru has a 2.0-liter boxer diesel that's extraordinary." Yet, according to a recent Kelly Blue Book survey, only six percent of U.S. buyers "consider diesel power a viable technology."
Still, many manufacturers are pushing new diesels. Mercedes plans to offer a trio of new diesel SUVs. BMW has developed a diesel-hybrid concept, and Volkswagen has a 70mpg diesel-hybrid Rabbit nearly ready for production in Europe.
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