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What You Car's Color Says About You

Posted: May 15, 2008 10:33 a.m.

What color is your car?  Do you feel insecure about that?

If you drove to work today in a hip, glossy black machine, you're probably a depressed loser. 

Cheerful yellow?  Call your therapist.

Now, emerald green, on the other hand?  We won't offer you any advice…you don’t need it. 

U.S. News & World Report (which doesn't publish this website -- we share common ownership, but neither one of us has editorial control over the other) explains, "The automotive color-coding comes from CNW Marketing Research in Bandon, Ore., which asked nearly 1,900 Americans about their attitudes toward their own lives at several points over the course of a year. CNW also asked each respondent the color of the car they drive most often, which allowed the researchers to develop a kind of color-confidence index."  According to CNW's results, the most self-confident people drive emerald green cars. The least confident drive black.  Red and yellow can also indicate a downbeat disposition, while dark blue and silver cars tend to belong to those who have generally positive outlooks.  Car color also seemed to correlate to emotional consistency.  "Sedate colors, not surprisingly, correlate with consistent moods," according to USNWR. "But if a primary color suddenly fills your rear-view mirror -- well, it's probably best to get out of the way."

Autoblog notes, "One thing we question is that there are a lot more colors that denote an unhappy person than there were colors for confident folks, and the percentages were definitely skewed towards an overall lack of confidence."  They're skeptical, though, adding, "CNW once determined through statistical analysis that the Hummer was greener than a Toyota Prius, so its results can be taken with a grain of salt."

Doubting yourself over that bright red car?  Research the best cars in every class, and find a nice green replacement, with U.S. News car rankings and reviews.