Pontiac will be gone by the end of next year. Autoblog reports, "Rumors from late last week have come home to roost, and as part of its restructuring efforts, General Motors has just announced that Pontiac will be "phased out by the end of 2010." GM will continue to build its accelerated viability plan around four brands: Chevrolet, Cadillac, Buick, and GMC."
In a press conference announcing the decision, GM CEO Fritz Henderson told reporters, "The company does not expect to build Hummers, Saabs and Saturns beyond 2009," according to the Washington Post.
GM will sell fewer models as a result of the brand elimination. In a press release, the automaker explains, "GM will offer a total of 34 nameplates in 2010, a reduction of 29 percent from 48 nameplates in 2008."
The move also means the likely death of the well-reviewed Pontiac G8. The New York Times comments, "If Pontiac had offered cars this good 10 years ago, it wouldn't be flat-lining now in the critical care unit. Of course, if G.M. had made a serious effort to build overengineered cars like the G8 20 years ago, there would be no talk of bankruptcy or slicing the company's ‘good' assets from its mistakes."