Ford Motor Company has announced a unique approach to luring potential car buyers into the showroom: an appeal to your charitable side.
Autoblog reports, "Ford is making the most of having a little bit of extra fat during these lean times by sharing its fortune with the Susan G. Komen Breast Cancer Foundation. If you test drive a Ford, Lincoln, or Mercury before June 1, Ford will give $20 to the foundation, up to $1,000,000." You can designate a local Komen affiliate to receive your donation.
In a press release announcing the new program, Ford explains that customers interested in test-driving a Ford and earning a donation for the Foundation should log on to www.fordcares.com to register and receive a registration number: "After visiting a Ford, Lincoln or Mercury dealership and test driving a vehicle, dealers will provide customers with a registration code. Customers visit www.fordcares.com again to input the registration code, validating their form, and activating the donation by Ford in their name." Those who want to participate can also obtain a registration number at any Komen Race for the Cure event through June 1. Dealers can match the contribution up to $1,000.
Those seriously committed to the cause might want to note that Ford still has not sold out of the special edition 2009 Warriors in Pink Mustang, available as a coupe or convertible and complete with pink racing stripes, ribbon badges and charcoal seats with contrasting pink stitching. Ford donates $500 to the Komen Foundation for each Warriors in Pink Mustang sold.
If you're in the market for a new car, check out the U.S. News rankings of this year's best cars as well as this month's best car deals.




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