Apparently, we're not distracted enough in our cars. The satellite radio is great for mom and dad up front, and the DVD player hanging down from the ceiling kept the kids quiet for a while, but they're tired of all of their movies and want to watch new SpongeBob episodes in traffic. Well, relax. In a matter of months, you'll be able to give them 22 television channels to choose from.
AT&T is behind it. Their CruiseCast in-car satellite TV service is nearly ready. Engadget reports, "AT&T is now working with ‘small groups' of car audio specialists and distributors to get the service into the hands of a ‘few dozen customers' in order to test the service in advance of the full roll-out, which is now somewhat ambitiously promised for early June." The service "consists of 22 live TV channels and 20 radio stations."
It won't be cheap. Autoblog reports "CruiseCast hardware must be professionally installed and will set you back $1,299, and the monthly payment is $28." That works out to "the price of a used car and more than $300 bucks a year in subscription costs." But it will be the first mass-marketed in-case satellite TV. Alternatives like a DirecTV-based system from KVH or the DBS dishes some truckers have installed can cost more than twice as much and face "issues with line of sight obstacles and underpasses."
If you're not sure whether the system is right for you, it may be possible to test drive it soon. In a separate report, Engadget notes, "Avis and Budget are expected to make it available in some locales for $9 a day or $63 per week."
If you're in the market for a new car, check out the U.S. News rankings of this year's best cars as well as this month's best car deals.




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