It's a tough summer to launch a new car - even a heavily-hyped one. The 2010 Ford Taurus has received a lot of media praise, but it will arrive in dealerships with a discount this summer.
Motor Trend reports, "The car isn't scheduled to roll into dealerships until August, but those who want first-in-the-neighborhood privileges for the Taurus will be rewarded with $500 off, if delivery is taken before September. An additional $1000 cash back reward will be given for the Taurus SEL, LTD, and SHO models, but not the base SE, which starts at $25,995 including destination
Autoblog, however, comments, "The new Taurus shouldn't be judged too harshly for launching with money on its hood. Poor sales can't be blamed, because none have been sold yet. The incentives are meant to kick off Taurus sales and get the numbers up to where they might have been had the economy not gone sour."
If you're in the market for a new car, check out the U.S. News rankings of this year's best cars as well as this month's best car deals.
