The recession may be over by some measures, but Hyundai thinks Americans still aren't feeling new confident. Reuters reports, "Hyundai Motor Co Ltd is considering extending its successful U.S. incentive program that allows consumers to return vehicles if they lose their jobs, its U.S. chief executive said on Wednesday."
Motor Trend explains, "The program allows customers to return their vehicles should they lose their jobs." It has contributed to a successful year for Hyundai, even in a down market. "Hyundai's sales numbers are up 2% to 342,217 units in the first nine months of the year compared to 2008," Motor Trend notes. "Although slight, it's a huge improvement considering the economic factors." The success has come at a small price to Hyundai - "Fewer than 50 consumers have brought back their cars since the program was launched in January."
Hyundai North America CEO John Krafcik told Reuters that the company "will keep the car return program through the end of 2009." The automaker hasn't decided whether to extend the program beyond that date.
If you're in the market for a new car, check out the U.S. News rankings of this year's best cars as well as this month's best car deals.



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