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GM Unveils Enhanced HUD Technology

Posted: Mar 18, 2010 11:26 a.m.

General Motors’ head-up display (HUD) technology helps keep drivers focused on the road by projecting important information like vehicle speed and warning messages on a small portion of the windshield. However, its new enhanced vision technology will span the window’s entire surface and provide drivers with lots more information.

“In conjunction with Carnegie Mellon University and the University of Southern California, GM is developing an augmented reality system to highlight real-world situations and safety hazards in front of the car,” reports Cars.com. “Think of it like the yellow first-down marker that appears when you watch a football game on TV.”

Autoblog explains: “GM's new concept uses an array of vehicle sensors and cameras to collect data and project images directly onto the surface of the windshield. For example, if you're driving in dark foggy conditions, this technology can highlight the lines of the road. By pairing these functions with existing night vision technology, the heads-up system can identify and highlight animals or people along the side of the road. It's all about improving safety, not only for the driver and passengers, but for pedestrians, too.

Interested? Don’t hold your breath for its release. “The technology is still in the research and development stage and has been demonstrated only in a laboratory,” says the New York Times. “Dan Fiores, a G.M. spokesman, says that if an enhanced vision head-up display were to appear in a vehicle, it probably wouldn’t be until the middle or end of the decade.” However, current HUD technology is available on the GMC Acadia, Chevrolet Corvette, Buick LaCrosse and Cadillac STS.

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