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New Small Buick Announced

Posted: Oct 08, 2010 10:49 a.m.

Buick is turning into quite the success story for GM.  Once the preferred brand of grandparents and early-bird special devotees, Buick started getting more positive press with its Enclave crossover and LaCrosse sedan.  What’s more, the all-new Buick Regal is currently our top-ranked upscale midsize car -- a surprising upset over class favorites like the BMW 3-Series and Infiniti G

Buick isn’t resting, though.  The company has just confirmed a new small car for 2012.

Kicking Tires writes, “Earlier this year we got word from GM that the Buick brand would get a new compact sedan, and now we know its name. The small Buick will be called the Verano.

We've known about the Verano for a while - it's essentially a domestically-assembled version of the Chinese-market Buick Excelle, itself based on the same Delta II platform as the Chevrolet Cruze. But what we haven't known is its official name,” says Left Lane News.

Bringing over a U.S. version of a Chinese Buick model is a smart move.  Buick is one of China’s highest-status brands, known for cars with opulent interiors and strong performance. Contrary to popular misconceptions, Chinese consumers are very picky about their cars, and many in the press think Buick’s Chinese products are better than those sold here. A Verano based on a Chinese model could be an extra boost to Buick’s already-improving performance stateside.

"Verano will bring premium styling, performance and content to Buick buyers wanting a smaller car than Regal,"says GM North America President Mark Reuss. 

As more information on the Verano is released, we’ll bring it to you. If you’re in the market for a new car, check out the U.S. News rankings of this year's best cars as well as this month's best car deals. Also, be sure to check us out on Twitter.