Dodge to Produce Ram 1500 "Adventurer"

Posted: Feb 17, 2011 09:49 a.m.

Dodge is adding another Ram 1500 model to its lineup. The new Ram 1500  Adventurer has a similar aim as the Ram Tradesman the automaker revealed earlier this month. “Where the Tradesman is aimed at commercial users, the Adventurer will be pitched to first-time buyers looking for an affordable, well-equipped truck that will serve as something of a blank canvas that they can personalize with a raft of accessories and optional hardware,” Inside Line explains.

Dodge says, “The unnamed new Ram 1500, like the Ram Tradesman, offers buyers a standard HEMI V8 engine with its 20 mpg rating for the same price competitors are charging for their V6 engines.”

The Adventurer will be a tad more expensive than the Tradesman, but reviewers don’t seem to mind. “The Adventurer will follow the Tradesman in offering an impressive heap of equipment for the price, this time with an aim of looking sporty,” Car and Driver reports. “For $23,830, the Adventurer comes standard with a 390-hp, 407-lb-ft Hemi V-8 paired to a five-speed automatic transmission—sorry, but an infinitesimal take-rate on manual Rams has left the diesel-powered heavy-duty model the sole Ram to offer a stick. The bumpers are painted to match the rest of the truck, which is available in seven colors, and 20-inch aluminum wheels are standard, as are chrome exhaust tips.” The Adventurer will be available in regular and short-bed models, with the option of two- or four-wheel drive.

The Adventurer’s cabin is also loaded. “Inside, the new truck will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering,” Dodge states. “Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.”

The current Ram 1500 is one of the most well-rounded trucks in its class, and its performance, exterior styling and quality interior make it a press favorite. While the Adventurer’s $23,830 base price slots it just above competitors like the Chevrolet Silverado, GMC Sierra and Ford F-150, the Adventurer’s base V8 engine make it a bargain compared to models with standard V6 engines like the Silverado. If you’re looking to save on a truck, you may want to wait until the Adventurer hits the market.

The Ram Adventurer should hit the market in the second half of this year.

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