Best Buy Looks to Sell EVs In-Store

Posted: May 10, 2011 10:51 a.m.

Since gas prices are up, hybrid and electric vehicles like the Chevy Volt and the Nissan Leaf are looking more and more attractive. And when you start shopping for a new electric vehicle, Best Buy might eventually be on the list of dealerships you visit. “The Minneapolis-based chain is hoping to segue into the EV sales market in the long-term,” writes Automobile Magazine. “Selling electric vehicles would not be completely new territory for Best Buy, as they are already selling the Brammo electric motorcycle and will be the customer’s point of contact for 240-volt home chargers for the 2012 Mitsubishi i EV and 2013 Ford Focus Electric.”

There’s no word yet on when you can haggle over the price of a Nissan Leaf with the Geek Squad staff, but the electronics superstore wants to increase its efforts. Road and Track states, “The retailer says it could serve as a way to educate the general public—for instance, both the Nissan Leaf and Chevy Volt were recently awarded high marks for safety—while helping smaller manufacturers reach the masses that walk under the blue and yellow doors every day.”

Shopping for a new car in the same place where you buy major appliances and flat-screen TVs might seem odd, but it could also be a strong marketplace for EVs. Chad Bell, Best Buy’s senior director for mobility and transportation efforts, told Automotive News, "We probably get more traffic in a weekend than some of these dealers do in a month. The benefits for a small automaker trying to cobble together a sales and service network are obvious.”

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